Tuesday, January 15, 2013

National Athlectic Goods- Indigo Sweatshirt

Once upon a time there was a great Danish company called Blue Willis that specialized in clothing made of natural materials using naturals dyes. They were especially fond of indigo and made a lot of beautiful clothes in yarn dyed fabrics. Actually Blue Willis still exist, but production has moved out of Denmark, and the quality is nowhere near what it used to be, and the aesthetics is just different or may I say terrible. Now this post isn't about Blue Willis, I just felt that they were worth mentioning, as they made great indigo dyed clothing and I wish that more companies would do so, even though more brands are actually incorporating it at the moment. I like products made of a fabric that ages well.

One of these brands is National Athlectic Goods, which is being made by Standard Design in Canada, which also produces Homespun Knitwear.

This sweatshirt is obviously inspired by vintage sweatshirts from the golden era of American sportswear and casual clothing, as it features the v-insert on the front and on the back. Other than that it looks very well-made and easy to wear, and most importantly it will continue to develop a richer colour due to the elusive indigo dye.

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